Planning: Poster Designs

Part of my task was to create a magazine advertisement to promote the release of the single and the digi-pac, in order to do this I came up with three draft designs out of which I would choose and design one.

Design 1. My first design is split into two halves. The top half of the poster shows the three members of the band with the central member holding a piece of card with the band’s name written on it whilst the other two members stand either side of him. The picture resembles a police mug shot of a criminal and therefore gives the band a rebellious appearance. The piece of card with the band’s name on it show the bands independence from record labels and low budgets for promotion as they have had to write themselves a sign and pose with it to shows who they are. The bottom half of the poster has text advertising the release of the single written over it. Amongst the text are reviews from various music magazines to convince potential buyers that the single is worth spending their money on.
I like the picture on this design as it is interesting, shows who the band are and shows that they are a independent band without the backing of a major record company. The thing I disliked about this poster was the amount of empty space which makes the poster look too plain on the bottom half.

Feedback

• Good image of the band - makes them look interesting
• Too much white space
• Bottom half is very messy and chaotic

Design 2. My second design features the band's drummer, Corey, performing in the recording studio. Above the image is the band's name in large text along with the name of the single. Beneath the image is information about the singles release and reviews from critics.
I think this design is too plain and not very interesting. However the image is quite good as it would link in with the video as it is a photo from the video shoot.

Feedback

• Logo looks good at the top
• Doesn't look very professional
• Very plain and not very interesting

Design 3. For my third design I decided I wanted something that looked completely different to the other two posters and was very eye-catching. I decided to simply create a colourful poster with the band's name and the release details of the single as its main feature. The band's name, Crayolar, is very similar to the name Crayola; a famous brand of colouring crayons, this means the name of the band will often have connotations of colourful images for many people. This design plays on that connotation by being very colourful and bright.
I liked this design due to its simplicity and its eye-catching colours. However it doesn't show the band and who they are or reflect the video in any way.

Feedback

• Stands out easily and is very memorable so consumers remember the name if they see the CD later.
• Interesting and original design
• Doesn't have much to do with the band or the single