Tuesday, 30 March 2010

Planning: Digi-pac designs

Part of my project brief was to create a 'Digi-Pac' for the release of the single. A digi-pac is the package which comes with the CD/DVD release of media, they often include booklets about the media, posters or other printed media. I decided my digi-pac would include a classical style CD case and would then include a promotional poster and a booklet about the band and it's members .




Design 1. This is my first plan for my digi-pac. On the front cover (bottom right) is a road stretching across the cover with a no-entry sign in front of it. I thought about having the band travelling down the road against the no-entry sign either on foot or in a vehicle to represent them trying to enter the difficult world of being professional musicians. As I was unable to decide how they should be travelling I decided to leave them out of the sketch and would include them later if I chose to use this design. The back cover (bottom left) has a picture of the band performing on stage with the track listings written in front of them. The inside cover (top right) shows a larger version of the back cover that includes the crowd watching the band perform. The CD would be on a plain white background and would be plain white itself with the band's name written on it along with the song title.
I thought that this design contained too many photos and may have provided the digi-pac with a messy and chaotic look to it. However I liked the idea of showing the band on the front cover but couldn't decide how it would be best to show them. I also thought that this cover may seem too serious and not reflect the song at all.


Feedback


  • Back cover doesn't look professional

  • CD is a bit plain

  • Front cover image is interesting but doesn't relate to the video



Design 2. My second design was very simplistic. It had the band's name written in very large text and stretched across the front and back cover with the singles title written just on the front cover. The back cover also has the track listing underneath the title. The inside cover would show a photo taken from a band recording session in which Joe, the bass player and singer of the band, was singing into a microphone that was decorated with some plastic flowers. I thought this was an interesting image to use as it showed the bands sense of humour and playfulness and showed that they didn't take themselves too seriously. For the CD I decided it should reflect the front cover and have the same text displayed across it. This design was meant to be very simple but also eye-catching and interesting compared to other CD's.
I liked how this design challenged convention by having the name of the band only partly shown on the front cover. However I disliked the amount of the amount of white space on the front cover and thought that this may look too plain and dull.


Feedback


  • Front and back covers are original and eye-catching

  • CD looks good but could do with a background behind it

  • Plain white background might look boring on the front and back covers


Design 3. My third and final design has the same photo on its front cover that design 2 had on its inside cover. I decided to use this image again for the same reasons I had last time but this time I thought it might be better on the front cover to draw people in as it is an interesting and strange image that will catch people attention. For the back cover I decided to have a simple block coloured background with the track listings written on it along with the names of the band members and their role in the group. The inside cover featured a picture of the band's equipment in an empty recording studio, this would link in with the bands performance in the same room in the music video. In this design I decided the CD would be placed on a plain black background which would contrast with a plain white CD with black writing on it.
Although I liked the image on the front of this design I thought that it highlighted one member of the band in a way that would be unfair to the other members and may give the impression that 'Crayolar' was a solo act rather than a band. I did like how the inside cover related to the music video though as this is something the other designs didn't do.


Feedback


  • CD sleeve is too dark - looks dull and boring

  • The back cover is too empty

  • Front cover image shows a sense of humour and is very original

Tuesday, 16 March 2010

Planning: Camera shots and angles

In order to help me produce my music video I took some photos demonstrating key types of camera shots to help me decide which ones to use in my video.

Establishing Shot (Est) - Often used to set the scene and provide context of the location to the viewer.

Long Shot (L/S) - Used like an establishing shot but provides a more detailed look at a smaller area.

Mid shot (M/S) - Still provides some context whilst providing more detail on what is happening in the scene.

Two Shot - A type of mid-shot that shows two people and is often used to show conversations.


Close-up (C/U) - Focuses the audience's attention on a single character, often used during conversations to switch between characters involved.

Big close up (BCU) - Used to show emotion in a person's face or provide detailed looks at objects.


Framing

Head Space

BAD- There is too much room between the persons head and the top of the frame which makes them look small and leaves too much empty space in the shot.



GOOD - The room above the subjects head is about the size of an apple, an give the subject a more balanced position within the shot away from the edges.


Looking space

Looking space gives a character somewhere to look into within the picture and makes the image appear more balanced and natural.

GOOD - The subject has plenty of room to look into and the picture is well balanced, easy to look at and more interesting.


BAD - The character is at the edge of the frame and the shot looks cramped

Tuesday, 2 March 2010

Planning: Music Video 'Mind Map'

After viewing several existing music videos and doing research into what makes a good music video and the conventions of the Alternative Rock genre I drew a mind map of my idea about how to create the music video.





Planning: Digi-Pack and Poster ideas 'Mind-Map'

After doing some research into existing Digi-pacs and promotional poster I created a mind map of my ideas of how i could create my own. Below is the mind map I created on Microsoft Word.